The Innovation Path and Strategy of Media Industry Driven by New Quality Productivity

Authors

  • Meicheng Quan Guangdong Peizheng College, Guangzhou, Guangdong, China

Keywords:

New Quality Productivity, Media Industry, High-Quality Development, All-Media Integration

Abstract

With the rapid development of information technology, new quality productivity has become an important force to promote innovation in the media industry. This paper aims to explore the impact of new quality productivity on the media industry, analyze the challenges and opportunities currently facing the media industry, and propose corresponding innovation paths and strategies, in order to provide theoretical guidance and practical reference for the sustainable development of the media industry.

References

Lin, L., Gu, T., & Shi, Y. (2024). The influence of new quality productive forces on high-quality agricultural development in China: Mechanisms and empirical testing. Agriculture, 14(7), 1022.

Shao, C., Dong, H., & Gao, Y. (2024). New Quality Productivity and Industrial Structure in China: The Moderating Effect of Environmental Regulation. Sustainability, 16(16), 6796.

Flew, T. (2007). New media: An introduction. Victoria: Oxford University Press.

Yang, Y. C. L. Y. (2022). How Seasoned Human Resource Managers Make Sense of Digital Intelligence in Today’s Workplace: An Interpretative Phenomenological Study of Their Experiences in Multinational High-Tech Companies (Doctoral dissertation, Northeastern University).

Schumpeter, J. A., & Swedberg, R. (2021). The theory of economic development. Routledge.

Xiumei, Z. H. U., & Yue, L. I. U. (2022). The Formation Mechanism of an Enterprise's Digital Intelligence Transformation Capability: A Case Study on" Knowledge-Action Oneness" in Haier. Frontiers of Business Research in China, 16(2).

Sun Yunke. Challenges, opportunities and responses: AIGC empowers mainstream media to form new quality content productivity [J]. All-media Exploration, 2024, (06): 130-132.

Cai, Q. F., & Wei, W. Under the Background of New Quality Productivity, the Research and Prospect of Customer Value Creation of Chinese and American Communication Enterprises.

Yu, Y., & Jiang, Y. (2024). Understanding the Digital Revolution and Its Influences. Springer Books.

Downloads

Published

2025-01-08

How to Cite

Quan, M. (2025). The Innovation Path and Strategy of Media Industry Driven by New Quality Productivity. Journal of Theory and Practice in Economics and Management, 2(1), 18–23. Retrieved from https://woodyinternational.com/index.php/jtpem/article/view/139

Issue

Vol. 2 No. 1 (2025)

Section

Articles

License

Copyright (c) 2025 Meicheng Quan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.