Business Models for Disruptive Technologies Digital Transformation Report

Abstract

Digital transformation is essential for modern organizations, yet its implementation remains complex. This study explores the key factors driving digital transformation, the challenges organizations face, and the direction it is headed. By reviewing existing literature and case studies—including the failure of GE’s digital industrial initiative and the success of Starbucks’ mobile app—the research highlights strategic misalignment, cultural resistance, and poor risk management as major reasons for unsuccessful transformation efforts. It examines challenges from technological, organizational, and social perspectives, with cybersecurity risks, skill shortages, and the digital divide standing out as key obstacles. The study also looks at emerging developments such as 5G, digital twins, and advanced connectivity, which are expected to influence future transformation efforts. To succeed, organizations must take a balanced approach that combines innovation with cultural readiness, ethical responsibility, and inclusive strategies. This research offers practical insights to help businesses align digital initiatives with their goals while managing risks and broader societal impacts.