Research on the Correlation between the Professionalism, Credibility of Internet Influencers and Consumers' Purchase Intention

Authors

  • Chaoqun He Claro M. Recto Academy of Advanced Studies, Lyceum of the Philippines University, Intramuros, Manila, 1002

DOI:

https://doi.org/10.5281/zenodo.15049846

Keywords:

Internet influencers, Professionalism, Credibility, Purchase intention, Social media marketing

Abstract

This study aims to explore the impact of the professionalism and credibility of Internet influencers on consumers' purchase intention. Through literature review, questionnaire surveys, and empirical analysis, it is found that both the professionalism and credibility of Internet influencers significantly affect consumers' purchase intention. Internet influencers with stronger professionalism and higher credibility are more likely to stimulate consumers' purchasing behavior. This research provides important theoretical support for enterprises in formulating Internet influencer marketing strategies.

References

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Published

2025-03-19

How to Cite

He, C. (2025). Research on the Correlation between the Professionalism, Credibility of Internet Influencers and Consumers’ Purchase Intention. Journal of Theory and Practice in Economics and Management, 2(2), 1–5. https://doi.org/10.5281/zenodo.15049846

Issue

Vol. 2 No. 2 (2025)

Section

Articles

License

Copyright (c) 2025 Chaoqun He

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.