The Impact of TikTok on Tourists' Choice of Travel Destinations
DOI:
https://doi.org/10.5281/zenodo.15834687Keywords:
TikTok, Travel destination choice, Short videos, Travel decision-makingAbstract
With the rapid development of mobile internet, short-video platforms are playing an increasingly important role in people's lives. As a highly influential short-video application, TikTok, with its rich travel-related content, exerts a significant impact on tourists' travel decisions. This paper aims to explore the mechanisms through which TikTok influences tourists' choice of travel destinations. By analyzing the characteristics of the TikTok platform, the dissemination patterns of travel content, and changes in tourists' behaviors, it reveals TikTok's role in the tourism market. The study shows that through content display, social interaction, and personalized recommendations, TikTok stimulates tourists' interest, alters their information-acquisition methods, and thus affects their decision-making in selecting travel destinations. This research provides new perspectives and strategic references for travel destination marketing and the development of the tourism industry.
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Copyright (c) 2025 Chenghui Zheng, Ali Khatibi, Jacquline Tham

This work is licensed under a Creative Commons Attribution 4.0 International License.