The Impact of TikTok on Tourists' Choice of Travel Destinations

Authors

  • Chenghui Zheng Hefei Technology College, Hefei 230012, China; Postgraduate Centre, Management and Science University, Shah Alam, Malaysia, 40100
  • Ali Khatibi Postgraduate Centre, Management and Science University, Shah Alam, Malaysia, 40100
  • Jacquline Tham Postgraduate Centre, Management and Science University, Shah Alam, Malaysia, 40100

DOI:

https://doi.org/10.5281/zenodo.15834687

Keywords:

TikTok, Travel destination choice, Short videos, Travel decision-making

Abstract

With the rapid development of mobile internet, short-video platforms are playing an increasingly important role in people's lives. As a highly influential short-video application, TikTok, with its rich travel-related content, exerts a significant impact on tourists' travel decisions. This paper aims to explore the mechanisms through which TikTok influences tourists' choice of travel destinations. By analyzing the characteristics of the TikTok platform, the dissemination patterns of travel content, and changes in tourists' behaviors, it reveals TikTok's role in the tourism market. The study shows that through content display, social interaction, and personalized recommendations, TikTok stimulates tourists' interest, alters their information-acquisition methods, and thus affects their decision-making in selecting travel destinations. This research provides new perspectives and strategic references for travel destination marketing and the development of the tourism industry.

References

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Liu, C., Jiang, M., & Muhammad, Z. A. (2024). The impact of TikTok short video factors on tourists’ behavioral intention among Generation Z and Millennials: The role of flow experience. PloS one.

Tuominen, M., & Sippo, A. (2025). TikTok in Young Adults' Travel Planning: examining TikTok's influence as an inspiration tool on travel planning among young adults. E-Commerce Letters.

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Published

2025-07-08

How to Cite

Zheng, C., Khatibi, A., & Tham, J. (2025). The Impact of TikTok on Tourists’ Choice of Travel Destinations. Journal of Theory and Practice in Humanities and Social Sciences, 2(4), 1–5. https://doi.org/10.5281/zenodo.15834687

Issue

Vol. 2 No. 4 (2025)

Section

Articles

License

Copyright (c) 2025 Chenghui Zheng, Ali Khatibi, Jacquline Tham

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.