YAN, Zhenwei; REHMAN, Asad Ur. Key Opinion Consumers (KOCs) and Consumer Behavior on Xiaohongshu: An Empirical Study via the Authenticity - Interactivity-Professionalism (AIP) Framework. Journal of Theory and Practice in Humanities and Social Sciences, [S. l.], v. 2, n. 4, p. 30–36, 2025. DOI: 10.5281/zenodo.16908565. Disponível em: https://woodyinternational.com/index.php/jtphss/article/view/288. Acesso em: 23 aug. 2025.